Not Just Sushi

Choosing a domain name for your site

My blog started out as a food blog. I was living in Japan and loved the food so I came up with not just sushi. I thought that would do the job it seemed future-proof. Everything in the world can fall into the “not just sushi” bucket. Writing about Sushi would also be fine. Then came along some more bright ideas for blog posts. I had often dabbled in home music studios so what didn’t I write about that?

Multiple domains vs. single domain

Should I keep not-just-sushi as a food blog and start up the new for everything else? If I divide my content into multiple domains, won’t I miss out on the chances of serendipitous discoveries? I mean, someone might be enjoying this post then wonder what else might this Cole chap be on about. Wouldn’t it help my output coalesce into something more unified?

As the more quality content I publish the more the Google ranking for a domain increases, it would make sense not to spread my posts across multiple domains, if SEO is my goal.

Multiple domains also increase your admin overhead. Nobody wants that.

My name or something more descriptive?

I’ve never been that keen on my name but perhaps it would take on a life of its own were I to launch it properly on the world.

Reasons to use my own name

Personal Branding – Do I want to be my own brand? I could even use name + niche e.g. ColeSushi or ColeStudio etc.

Increases confidence – If my name is in the foreground and is supplemented with pictures of me, then who could say no?

Show my wares – If I want to use my site as a kind of portfolio for my music, videos and photos then it makes sense to reinforce the association between me and what I do.

And the downsides?

Would it pass the Domain Phone Test. That is, if tried to tell someone over the phone: “it’s”, would they easily understand?

Would it be harder to sell later. If (big if) my site became popular and I ended up courting buyers, they would probably prefer the business not to be associated my name.

What if I want to generate a more descriptive domain name.

1. Choose some keywords

With a strong, descriptive keywords in the domain name there can be SEO benefits. Also, it can help your visitors more easily understand what you’re about and what your niche is. Tools like Google Keyword Planner and KWFinder will help you search for terms that have low competition and lots of searches.

Using KW Finder, I searched “home music studio”. In order of search popularity, here are the top results:

KW Finder seems to telling me that “home recording studio” would be better keywords to use but “home music studio” was not bad as a first try.

2. Brainstorm some domain names

You can use a domain name generator for this like Domain Wheel. For starters, I’ll be blogging about music tech as well as food so let’s try “sushi music” as a search term. Some results:

Not only will the results be able to inspire some more ideas, but listed are the available domains, ripe for the plucking. Clicking view details will take you over to Blue Hosting where you could go ahead and buy the domain. Alternatively search for other domain vendors to get a potentially better deal.

What about the Top-Level Domain? (TLD)

This is the bit at the end – .com, .org, .net, etc.
People are still most used to .com though these domains are the most likely to be already taken. A will be used by Google to geotarget my site. This might not be a bad idea as some of my blog articles are about restaurants in the United Kingdom / London so I’d want to get hits based on location search.
I give marks below on Top-Level Domain like this:


3. Evaluate your choices (marks out of 5)

DomainConcice and clear?Creative and memorable?Easy to read and pronounce?Top-Level domainTotal

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